Panasonic Smart City


Just south of the Denver International Airport, lies a 382-acre, energy-efficient and health-conscious community called Peña Station NEXT.

This futuristic neighborhood, which opened in 2017, uses the latest findings in energy innovation to create a completely net-zero energy and carbon-neutral neighborhood.


The brainchild of the Japanese electronics company, Panasonic, the Colorado neighborhood was inspired by Panasonic's 2014 development in Fujisawa, Japan. It was said that after the Great East Japan Earthquake, residents were seeking "increasing demand for the building of disaster-resistant, safe, peaceful and eco-friendly towns."

Peña Station NEXT, takes these community concerns and utilizes the latest technologies and innovations to not only create net-zero consumption but to incorporate the ability of real-time data monitoring for city infrastructure and street network. 


In order to manage all of the city’s assets, our agency was tasked with creating an aggregation the city's real-time data including lighting, parking, security and weather. The solution had to work for both controllers monitoring multiple screens and utility personnel working on the ground. 

This particular project came to our agency mid-development, so our primary role was in defining a new visual language with the many constraints of an already developed platform. 


Designed at Redshift with Lucy Dotson, Lily Hu, and Matt Rancatore.